South Africa's First Cartop Digital Billboard Network

YOUR BRAND
ALWAYS
IN MOTION

200 cartop digital screens moving through Johannesburg and Pretoria — plus in-car WiFi advertising, programmatic targeting, and experiential campaigns that reach people where no billboard ever could.

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200 Active Screens ◆ In-Car WiFi Advertising ◆ Programmatic Buying ◆ Johannesburg & Pretoria ◆ Real-Time Data & Surveys ◆ Weather & Location Triggers ◆ Experiential Campaigns ◆ 200 Active Screens ◆ In-Car WiFi Advertising ◆ Programmatic Buying ◆ Johannesburg & Pretoria ◆ Real-Time Data & Surveys ◆ Weather & Location Triggers ◆ Experiential Campaigns ◆

Who We Are

The First.
The Biggest.
The Boldest.

RØHM Media pioneered cartop digital billboards in South Africa — and we've never looked back. What started with a fleet of 50 screens has grown into a network of 200 active digital displays operating across the Johannesburg and Pretoria metropolitan areas.

We pair our cartop screens with in-car WiFi portals, programmatic ad buying, and full experiential campaign capabilities. Your brand doesn't just get seen — it travels with your audience, reaches them inside the vehicle, and collects real consumer data along the way.

Traditional billboards are static. We are not.

200+
Active Screens
The largest cartop digital billboard network in South Africa, operating daily across Gauteng.
50M+
Monthly Impressions
Combining cartop screens and in-car WiFi touchpoints across our full network.
84%
Noticed cartop billboards in the past month (Nielsen OOH Study)
250K
Views per vehicle per month in the Joburg metro
200+
Screens operating across Johannesburg & Pretoria today
8hr
Minimum daily shift per driver — maximum daily exposure for your brand

Our Products

Everything Your
Brand Needs to
Move.

Three integrated advertising channels — working together to ensure your brand is seen outside, experienced inside, and remembered long after the ride.

01
🏙️

Cartop Digital Screens

High-brightness LED displays mounted on 200 rideshare vehicles, travelling 8+ hours daily across Johannesburg and Pretoria. Your brand goes wherever people are — suburbs, CBDs, nightlife corridors, business parks, and beyond.

200 ScreensDay & NightFull Metro
02
📶

In-Car WiFi Advertising

Passengers connect to free in-car WiFi through a branded portal — putting your campaign directly in front of a captive, engaged audience during their entire ride. Collect first-party data and run surveys through the portal itself.

WiFi PortalData CollectionSurveys
03
⚡

Programmatic Advertising

Buy and manage your outdoor media programmatically. Set rules to trigger different creatives based on weather, time of day, location, temperature, and more — ensuring the right message reaches the right person at exactly the right moment.

Real-TimeDynamic CreativeAutomated

Programmatic Advertising

The Right Message.
The Right Moment.
Every Time.

RØHM Media's programmatic platform lets you purchase and manage outdoor advertising the way digital marketers expect — with real-time triggers, automated rules, and dynamic creative that adapts to the world around it.

🌦️
Weather Triggers
Show an umbrella ad when it rains. Push sunscreen when it's sunny. Let the weather write your copy.
🕐
Time-of-Day Rules
Morning commute, lunch hour, evening rush — serve different creatives for each moment of the day.
📍
Geo-Location Targeting
Activate campaigns when screens enter specific neighbourhoods, suburbs, or zones.
🌡️
Temperature Targeting
Trigger cold drink promotions above 28°C or hot beverage ads when it drops below 15°C.
Explore Programmatic
SMART ADS
⚡ Weather Trigger: Rain detected
Caught in the rain? We deliver.
📍 Location: Sandton CBD
Lunch break? Table for two.
🌡️ Temp: 31°C
It's 31°C. You need this.
🕐 Time: 17:30 Rush Hour
Skip the queue. Order now.

In-Car WiFi & Experiential

Inside the
Vehicle.
Inside
the Moment.

Our in-car WiFi portal creates a captive, one-on-one advertising environment that no outdoor screen can replicate. Passengers connect for free — and your brand is the first thing they see.

Branded WiFi portal — "WiFi powered by [Your Brand]" creates immediate brand association the moment passengers connect.
First-party data collection — gather demographics, preferences, and consumer insights directly through the portal.
In-ride surveys — run short surveys while passengers are connected, generating actionable market research.
App download campaigns — prompt passengers to download your app directly from the WiFi portal.

Experiential Add-Ons

Go beyond screens. Our experiential packages let brands create a full in-vehicle brand experience that passengers actually remember.

📦
Product Sampling
Distribute small consumables directly to passengers during their ride — snacks, sachets, sachets, or trial-size products.
🪑
Headrest Cover Branding
Branded headrest covers keep your message in the passenger's eyeline for the entire journey.
📲
Sign Up & Convert
Drive sign-ups, subscriptions, or registrations directly through the in-car WiFi portal while passengers have nothing but time.
📶
WiFi Powered by [You]
Sponsor the in-car WiFi itself — every passenger who connects sees your brand as the enabler of their connectivity.

Why RØHM

Forget
Static.

End-to-end outdoor advertising capability — from the rooftop to inside the vehicle. No other network in South Africa comes close.

01
⚡

Instant Creative Updates

Update your campaign across all 200 screens simultaneously in real-time. A/B test creatives, react to breaking news, or align with live events — no reprinting, no wait.

02
◎

Unmatched Reach

200 screens moving 8+ hours daily across the full Gauteng metro — suburbs, business nodes, nightlife areas, and everywhere in between. No fixed billboard can travel this far.

03
📊

Real Consumer Data

Our in-car WiFi portal lets you collect first-party data, run surveys, and build genuine audience profiles — turning every ride into a research opportunity.

04
🎯

Programmatic Precision

Buy outdoor media like a performance marketer. Set triggers, define rules, and let our platform serve the perfect creative at the perfect moment — automatically.

Let's Talk

Ready to
Move Your
Brand?

Whether you want a cartop campaign, an in-car WiFi experience, a programmatic buy, or something we'll build together — we'd love to hear from you.

✉ [email protected]
☎ 079 053 4760
📍 Johannesburg & Pretoria, South Africa